Always more than you expect - More than products. A better life.
In 2012 Flanco managed to be moving from 3rd place in the electro IT market to the 2nd place, over classing one of its players through training, store experience, better variety and more store control. Also by launching a new brand campaign and positioning – Flanco. Always more than you expect. In 2013, Flanco wanted a brand awareness and sales boost by a campaign that should communicate all the strengths they had: a wider range of products (both electronics and home appliances), most qualified specialists, a great shopping experience.
Our idea: was to show what is different at the selling/buying experience at Flanco. At Flanco, we don’t sell products, but more than that. We help you make a better life.