About Us


23 is built as a compact ideas-shop, with a team of 12 experienced and passionate people (with an average of 10 years in advertising) led by Bogdan Naumovici.

Prior to 23, Bogdan worked at Leo Burnett Romania for 10 years (of which 7 years as a Creative Director) succeeding, together with his team in winning many important professional recognitions such as: the Romanian Agency of the Year award (for 5 consecutive years), Agency of the Year in Central and Eastern Europe Award, over 100 creativity and more than 30 efficiency awards.

Bogdan is also the man behind one of the most important awards of the decade: the best TV spots of the decade, best integrated campaign of the decade and was also named the best advertising professional of the decade

11 out of the 12 people currently working in 23 contributed to all these successes, as part of the Leo Burnett team.