23 is an idea shop, as we like to call our agency. A shop where we don't sell work hours, we sell IDEAS. An agency focused on solving your business problems by communication solutions.
The solutions vary, depending on the nature of the business problem: sometimes it can be a TV spot, other times prints or billboards. But there were times when we did TV shows, interviews, sports competitions, documentaries, subway stunts or street improvisations. Anything that was needed to successfully launch a newspaper, to consolidate the reputation of a firm attacked by all the media, to increase the value of a brand that was about to be sold, to turn around a company in decline, in mid-crisis, to crystallize the vision and the social role of another important daily newspaper, to sell beer, home electronics, banking services or anything else we were called to sell.